Cover Marvel Comics
22
Jul/080
Jul/080
Cover Marvel Comics
Why do Marvel comics from the 1980's have either a black or white Spiderman head on the cover?
Jeezus, if you don't know the answer to a question, quick making things up.
The REASON for the Spidey head is this:
Back in those days, comics were distributed in 2 forms - newsstands (like grocery stores, 7-11's, etc) and Direct Sales, aka comic book shops and other resellers. The bulk of the comics had that box filled with funny lines, also known as bar code. The Direct Sales comics, since they didn't have a bar code, had to fill that blank box with SOMETHING, so they started just slapping a house drawing of Spidey's noggin in there. Shortly thereafter, some artists would make their own drawings for the box (like Walt Simonon did sometimes during his Thor run) and later, like in the late 80's/90's, Marvel used the space to promote or showcase whatever - for a while there, it was Cap's noggin, in celebration of his 50th anniversary.
Why they initially chose Spidey to fill the box was brand recognition - you see Spidey, you KNOW its a Marvel comic. And while that seems obvious to fans, remember, somewhere some 7 year old kid is perpetually picking up his first comic book, and I suppose Marvel in those days wanted to make sure they knew it was by the same company responsible for Spider-Man. But no, it wasn't because they were trying to promote Spidey, rather it was simply that Spider-Man was, and probably still is, the most-recognized of the entire stale of Marvel Super Heroes, and they needed to fill that space with SOMETHING.
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