Factor Comic Book
13
May/090
May/090
Factor Comic Book
Pop Quiz! What were the worst comic-book marketing decisions ever made?
This is my list, and I'd love to hear what you have to add to it:
- the Spider-Man Clone saga (almost solely responsible for destroying Marvel in 1990s)
- Death and Return of Superman (ok story, but big factor in collector burnout in 1990s)
- Hal Jordan out, Kyle Rayner in (eg of silver age hero treated badly, alienating many old time fans)
- the multiple covers of X-Men 1, Spider-Man 1 (cynical attempt to enhance "collectible" status at expense of fans' wallets)
- Wonder Woman turned into pinup bimbo, replaced by another Amazon
- DC's 1970s explosion/implosion of titles
- Marvel's early 1990s explosion of titles with heavy emphasis on the grim'n'gritty characters
Thanks!
I agree that the clones, death of supes and the hal jordan mess were horrible.
I disagree a bit on the multiple covers. The spiderman and xmen books were huge insane sellers, so as far as marketing goes, it was a success. The fact that they spawned multiple covers for everything was the bad part.
I think a bigger probelm was marvels decision to go direct distribution by purchasing heroes world. It was a nightmare for retailers, caused everyone else to try to go exclusive, many distributers went bankrupt right then, as well as marvel declaring bankrupcy within two years of this.
My favorite huge mistake was alowing Jim Lee and Rob Liefeld to revamp the marvel line. That lasted.
Allowing Jack Kirby to leave marvel has to be up there in the greatest mistakes ever. His whole fourth world would be in marvel's stable now.
I agree with the other poster about gimick covers. too much.
good question, thanks!
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